TO FEE OR NOT TO FEE II

 

 

I was milling around during a break at an industry event when I introduced myself to the chap beside me. He recognized my name and said, "Aren't you the fee guy; what's that all about?"

There are one of two standard answers that I usually give when asked this question. The first one I rarely use, and only when I feel tired and punchy, "Well, I just do what you do except at the end of the meeting I give the client an invoice." The second answer, which is the one I normally try to give, is longer. It’s about changing the way we do business.

This book is a step-by-step, detailed version of my second answer―what a fee-based financial advisory practice is all about.

Objectives

I am not just talking about putting money into a fee-based wrap account and calling yourself a fee financial planner. You could simply do that, but I suggest a much more ambitious attitude.

What I want to talk about in this book is a fundamental philosophical shift in how you value and approach your business. By the end of this book, you’ll have a better idea how to transform your business from a product-driven practice to a Personal Services Practice and get paid for it!

Objective 1

To have a basic understanding of the significant elements required to introduce fee services into your practice.

This book is for financial planners and advisors who want to offer a fee-based or fee-for-service alternative to their clients. It’s also for existing fee-based practitioners who want to review alternative models to firm up their service offering.

Objective 2

To provide you with a working knowledge of the necessary tools required to implement a transition to a fee financial advisory practice. We will cover issues such as:

• How to sell your services instead of a product,
• The menu approach to financial services,
• How to bundle your services,
• What fee models are working today,
• How to approach the transition process.

   
  
  A PayPal account is not required in order to use the PayPal ordering system.
  
  

  Above price is in Canadian funds. 
  

  Money - back guarantee for purchases made by PayPal: If you are not satisfied with this book for any reason, you will receive a 100% refund of your money if returned within 30 days of purchase.

To Order By Mail Click Here

  

Marc Lamontagne lays out the pros and cons of designing and moving into a fee-based financial advisory practice. Ellen Roseman, The Toronto Star The good news is this paperback deals with the subject of charging fees rather than being paid commission in a succinct yet ample manner. It poses all the right questions and offers a solid framework for making the transition and establishing a fee-based practice. George Hartman, Investment Executive