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Please note: The information in this book would
apply to advisors in most countries looking to
transition to a fee financial advisory practice.
Apart from the occasional Canadian reference and
unique spelling, the concepts are fairly
universal.
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TO FEE OR NOT TO FEE
II
How to design a fee financial advisory practice
(2nd edition)
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I was
milling around during a break at an industry event when I introduced myself to the chap beside me. He recognized my name and said, "Aren't you the fee guy; what's that all about?"
There are one of two standard
answers that I usually give when
asked this question. The first one I
rarely use, and only when I feel
tired and punchy, "Well, I just do
what you do except at the end of the
meeting I give the client an
invoice." The second answer, which
is the one I normally try to give,
is longer. It’s about changing the
way we do business.
This book is a step-by-step,
detailed version of my second
answer―what a fee-based financial
advisory practice is all about.
Objectives
I am not just talking about putting
money into a fee-based wrap account
and calling yourself a fee financial
planner. You could simply do that,
but I suggest a much more ambitious
attitude.
What I want to talk about in this
book is a fundamental philosophical
shift in how you value and approach
your business. By the end of this
book, you’ll have a better idea how
to transform your business from a
product-driven practice to a
Personal Services Practice and get
paid for it!
Objective 1
To have a basic understanding of
the significant elements
required to introduce fee
services into your practice.
This book is for financial planners
and advisors who want to offer a
fee-based or fee-for-service
alternative to their clients. It’s
also for existing fee-based
practitioners who want to review
alternative models to firm up their
service offering.
Objective 2
To provide you with a working knowledge of the necessary tools required to implement a
transition to a fee financial advisory practice. We will cover issues such as:
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How to sell your services instead of a product,
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The menu approach to financial services,
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How to bundle
your services,
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What
fee models are working today,
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How to
approach the transition process.
  
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Above price is in
Canadian funds.
Money - back guarantee
for purchases made by PayPal: If you are not satisfied with this book for any reason,
you will receive a 100% refund of your money
if returned within 30 days of purchase.
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Marc
Lamontagne lays out the pros and
cons of designing and moving into a
fee-based financial advisory
practice.
Ellen
Roseman, The Toronto Star
The
good news is this paperback deals with the
subject of charging fees rather than
being paid commission in a succinct
yet ample manner. It poses all the
right questions and offers a solid
framework for making the transition
and establishing a fee-based
practice.
George
Hartman, Investment Executive
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